![]() I hope the strategies above will help you figure out how to price your products and bring your prices to a level that treats you fairly and rewards your creativity and efforts. Please keep in mind that if you plan on working with sales reps or distributors, you will want to factor that into your pricing. To figure how you should price your products, download the free pricing calculator below – simply plug in your own numbers and you'll have a range of pricing to start with. You should charge $20 to $25 wholesale (to stores) and $40 to $50 retail (on your website). Let's say you are a jewelry designer and it costs you $10 to make a necklace( this includes your time and materials). RETAIL PRICE (MSRP) = Wholesale Price x 2 to 2.5 Your retailers will usually mark up your wholesale price at least 2 times. If you plan on selling your products to other retail stores, you'll also have to take that into account. If they are mass marketed, you'll be closer to 2. If your products are in the luxury or upscale market, you'll be closer to 2.5. The x2 to 2.5 takes into account your profit and overhead as well, so you're covered. WHOLESALE PRICE = (Labor + Materials) x 2 to 2.5 This is the simplest formula for pricing your products: Keep in mind that distributors and wholesalers take 10-15% and fulfillment houses charge a flat fee plus a percentage for each shipment, in addition to storage and packing fees. Price according to your business strategyĭo you want to sell your products on your e-commerce website only? Or do you want to also sell them to other retail stores for re-sale? Do you plan on working with distributors and wholesalers? Are you going to use a fulfillment house to ship your products or are you going to ship them yourself? These are all questions you should ask when determining your final price. If an hourly wage is not what you want to measure, then think about how much salary would want to pay yourself per month (or per year) and use that number instead of the hourly rate. Your time should definitely be taken into consideration and should be built into your price. ![]() It might take you 5 minutes to make a pair of earrings, but it might take you 5 hours to knit a baby blanket. This depends on your skill and experience, the uniqueness of your product and the details in the product. Do you personally spend your time making your products? How long does it take you to make each product and how much do you want to get paid per hour? Do you want to get paid $20 per hour or $200 per hour? If your price includes only material costs, you’re not paying yourself for your labor costs. Price your products according to your labor costs Instead, these will be automatically added in Step 4. I don't recommend including your fixed costs in your pricing. There are also fixed costs, which include your rent, your utilities, storage, etc. These are often referred to as variable costs. How much does it cost you to manufacture your products? Make sure to include all materials, including raw materials or ingredients, hangtags, labels, packaging, taxes and duties, shipping costs (how much it costs to have the product shipped to you from your manufacturer) and so on. Price your products according to your manufacturing costs This can give you an idea of where your own pricing might fall, but should, in no way, determine your final price. Find 3-5 who are selling items similar to yours and find the average price. One simple way to ensure your prices are fair to you (and other artisans) is to look at sellers in your niche. Price your products according to the market If you’re looking for a way out of the bargain basement and into profitability, here are some things to consider when you price your products: 1. When too many sellers in a niche under-price their products consumers grow accustomed to the low price and feel cheated when asked to pay a fair rate. Instead of asking yourself what an item is worth, you might tend to ask what will consumers pay? If that's the case, not only are you cheating yourself with an unfair price, but also other sellers. ![]() How do you choose your prices? Do you look at competitors’ prices and chose a comparable price, or do you aim lower? Do you factor in labor, materials, and profit? Do you keep your prices low because you are afraid that pricing higher will mean selling less? Your price communicates your product’s value to the consumer and is a major factor in your success. Pricing low could mean pricing yourself out of a sale. The reality is that savvy shoppers looking for handmade goods disagree. Too many sellers think low prices mean selling more. And every time I browse Etsy and many other online stores I see it – the shockingly low price. How to price your products – this is a question I get ALL the time.
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